Businesses can produce content using content creation tools for their marketing campaigns. These content elements can include, among other things, textual text, pictures, infographics, videos, and quizzes. Content creation tools provide functionality to help organise, track, and manage actions by both internal and external parties involved in the development of content, encouraging collaboration and cohesiveness among marketing team members (including authors and editors).
Content creation tools can help with content planning, the actual creation of marketing content, or both. Content planning tools prepare marketers for creating content and can include capabilities around building buyer persona profiles, creating a content calendar, content topic research, etc. Content creation platforms help with the actual creation of marketing content, which includes the process of creating, editing, and collaborating on content (either written or visual).
For businesses that don’t have a dedicated team to create marketing content, freelance platforms can be of help, which includes talent marketplace capabilities around finding and hiring content creators and managing the content creation workflow. Different from content creation tools, user-generated content tools helps brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. We’ve rounded up some of the most popular tools for content creators. As well as hidden gems our very own team uses.
Fastreel
A versatile online movie editor is Fastreel. It can be used to create a movie from scratch and raise the calibre of the finished product. Additionally, there is a gallery of templates that can be customised for various kinds of content, including Facebook cover videos, intros, outros, advertisements, Instagram stories, and more.
Features
- Create movies and slideshows without installing extra software.
- Enhance videos: rotate, flip, crop, compress, mute, and more.
- Make themed videos using ready-made templates.
- Reverse and loop clips, apply slow motion and other special effects.
Pricing
- Unlimited free trial (with watermark).
- Plans start at $5.95 per video or $9.95 per month.
FlexClip
With the video creation service FlexClip, you can also use tools and themes. You can edit, add text, and overlay music to each slide separately with the help of the practical storyboard mode.
Features
- Arrange files using the storyboard mode with drag-and-drop controls.
- Make videos from templates or start from scratch.
- Export the results as MP4 or GIF.
- Add custom images or captions as watermarks.
Pricing
- Unlimited free trial.
- Plans start at $5.99 per month.
Venngage
An all-in-one images maker is Venngage. It assists you in writing interesting messages for Instagram, Twitter, Facebook, and other social media platforms by providing hundreds of templates. Browse through charts, letterheads, posters, brochures, and other materials to find ideas for your own graphics, then edit them to fit your needs.
Features
- Create any kind of illustration: posters, presentations, schedules, collages, mind maps, and more.
- Customize your feed according to your preferences.
- Save your own brand kit.
Pricing
- Unlimited free trial.
- Plans start at $10 per month.
Ripl
Ripl is a great tool for SMM professionals because it lets you make designs to promote your business. As you give the tool more information about your company, it suggests suitable templates. Additionally, you can monitor and assess how well your visuals are working.
Features
- Choose from templates identified specifically for you.
- Create your own templates and use them whenever you want.
- Schedule posts across multiple social media apps.
Pricing
- 7 days free trial.
- Plans start at $13.75 per month.
Article Forge
An AI-based text creator is called Article Forge. It only requires five keywords from you, and in a few minutes, you’ll have a thorough block of text. Due to the possibility of the narrative deviating, it will still require human proofreading. The text that this AI generates, however, can be used as a draught for an upcoming article or blog entry.
Features
- Generate text with a click of the mouse.
- Choose text parameters: article length, subheadings, and images.
- Post your articles automatically.
- Use the bulk generator to create multiple text blocks at once.
Pricing
- 5-day free trial.
- Plans start at $13 per month.
