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17 Best Email List Building Tools For 2023
Email list building tools help you create email lists in a strategic and efficient manner. Simply put, you use such tools to develop sign-up forms and build quality prospect lists organically. Take a look at the various email list building tools that can help you generate leads.
Every website owner should place a high premium on developing an engaged and active email list. But how do you go about it? There are numerous tools available that can assist you with email list creation. Never undervalue the impact of growing an active email list. Special offers, blog posts, webinar invitations, and new product releases will all be sent to this list first.
They will be devoted consumers who will promote the brand, making them very inclined to buy. It may be argued that even if you actively direct people to your website, it doesn’t matter if they don’t make a purchase from you or at the very least provide you their contact information. From pop-up customizers, to lead magnets and even marketing automation software, it’s never been easier to quickly build an email list.
It can be challenging to decide which list building tool to use when there are so many options accessible if you’re a beginning business owner or entrepreneur. To assist you in making a decision, we’ve created a list of our best email list building tools available along with a summary of their features. All you need are the appropriate tools to do so. Here are some of our favourites:
Attentive
Attentive is a leading SMS marketing solution that empowers brands to build strong customer relationships with personalized text messaging. Attentive is run by veterans of the marketing technology sector whose prior mobile business was purchased by Twitter. They started a business to power the future of how marketers scale personalised experiences after realising the untapped potential of mobile messaging. So that you can concentrate on connecting with your consumers, Attentive’s products are built on a solid foundation of quick, dependable deliverability and dependable agreements with carriers.
Top features
Multiple sign-up units: On your mobile and desktop websites, through your social media platforms, by email remarketing, and more, attentive may grow your SMS lists.
Design editor: Create sign-up units that are specific to your brand.
Deliverability: Send mass SMS messages to the people on your SMS list while monitoring performance with Attentive’s data dashboard.
Pros and Cons
PROS
✅ SMS-first: A top option for anyone wishing to develop their SMS list especially.
✅ Managed service: Every Attentive client is assigned a personal account manager right away.
CONS
❌ Analytical discrepancies: The reporting tools from Attentive don’t always match the outcomes from Google Analytics and other analytics providers.
Pricing
Speak to Attentive’s sales team for more information on pricing.
ChatBot
ChatBot is an all-in-one platform for building, deploying, and monitoring chatbots across channels. You can easily and rapidly construct flawless AI chatbots using ChatBot’s Visual Builder because it requires no code. Design captivating chatbot Stories by dragging and dropping conversational parts and testing them in real time. Your team’s members each have unique skills. ChatBot enables your employees to collaborate and contribute their specialties to flawless client experiences.
Top features
No-code builder: The drag and drop builder makes it simple to create the response formats and actions for your chat bot.
Testing tool: Before making your chatbot live, give it a test run.
Customizable widget: Sync your ChatBot widget with the look and feel of your website.
Pros and Cons
PROS
✅ Easy integrations: LiveChat and ChatBot are simply integrated.
✅ User-friendly: Users can become proficient with the platform rapidly thanks to the technology’s low learning curve.
CONS
❌ Sophistication: There are more sophisticated chatbot tools available, however they are often more expensive.
Pricing
ChatBot’s Starter package is $52 per month, Team package is $142 per month with prices rising to $424 per month for their Business package. Contact the ChatBot team directly for more information about their Enterprise package.
Hello Bar
Hello Bar is a popup tool that develops exit-intent popups, timed popups, and floating signup bars to convert more visitors into leads. Hello Bar is a lead capturing tool for websites that assists companies in creating messages for their visitors. The platform offers functions and resources that guarantee the timely delivery of messages to visitors. It serves as a website booster, enabling businesses to attract more customers and subscribers.
Top features
Customization: Select one of the many pre-built themes available, or alter any component of the sign-up form to better reflect your brand. The design helper tool from Hello Bar also coordinates your website’s design’s colours, fonts, and styling.
Targeting: By focusing on visitors based on their location, source of traffic, time, and more, you can grow your email lists.
Tracking: With the information you need to successfully measure performance, create customised reports.
Pros and Cons
PROS
✅ Seamless integration: The one-click installation of Hello Bar doesn’t need any coding. WordPress, Shopify, MailChimp, and other applications and platforms are all simply integrated.
✅ Variety of popups: Customers have access to five distinct types of popups with every Hello Bar plan.
CONS
❌ Customer support: Although there is no way to contact telephone support, Hello Bar has a comprehensive knowledge library to address consumer questions.
Pricing
Hello Bar packages range from $0 to $99 per month.
Klaviyo
Klaviyo is an email service provider with a focus on marketing automation specifically designed for ecommerce. Target the right people, grow your list, and drive more repeat sales at higher cart values with hyper-targeted, behavior-triggered email and SMS automations. Increase your ROI while saving time with email and SMS automations that make you money in your sleep. Dozens of essential flows are built in, fully customizable and ready for any mix of emails and texts.
Top features
A/B testing: Run tests on your optin forms to find the best suitable messaging, layout, and positioning for your audience.
Segmentation: Users are categorised based on their behaviour, open and bounce rates, and demographics like age and region.
Adaptive forms: You can configure your forms to open via a small widget, sit on the side of the page, or pop up in the centre of the browser window.
Social integrations: Facebook is seamlessly integrated to maximise social media marketing.
Pros and Cons
PROS
✅ Shopify integration: Customers of Shopify claim that integrating with Klaviyo went smoothly.
✅ Template library: Pick from more than 50 customizable layouts that have been designed to increase subscriber lists.
CONS
❌ Customer service: The effectiveness and speed of Klaviyo’s support team’s communication has dissatisfied certain customers.
❌ Steep learning curve: The self-service platform from Klaviyo is rather complex and requires some time to learn.
Pricing
Klaviyo’s pricing is tailored to the size of your contact list. Prices range between $35 and $1970 per month for Email and SMS packages, but you can trial Klaviyo for free if you have less than 150,000 contacts.
Leadpages
Leadpages is a landing page and squeeze page builder that doubles up as a comprehensive list builder. Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. Create new content in seconds with the power of AI. Effortlessly generate dozens of headline variations to test and use in your marketing. AI Engine is constantly evolving, with more exciting features and tools already in development.
Top features
Conversion guidance: Before publishing, the performance predictor from Leadpages evaluates the success of your landing page and offers suggestions for enhancement.
Unlimited lead collection: With Leadpages, there are no restrictions on list expansion.
Rapid page load: It’s good news for your SEO and PPC quality scores since Leadpages claims its landing pages load 2.4 seconds faster than other top page builders.
Pros and Cons
PROS
✅ Customer support: Customers may learn the Leadpages platform fast thanks to weekly hands-on coaching sessions.
✅ User-friendly: The Leadpages platform has a large collection of pre-tested and optimised landing page designs and is incredibly user-friendly.
CONS
❌ Desktop-focused templates: There aren’t enough mobile-first templates on Leadpages.
Pricing
Leadpages standard version is $37 per month and their pro version is $74 per month.
Mailchimp
Mailchimp is an all-in-one marketing platform that helps you grow your email lists with unlimited free sign-up forms. Drive more traffic and sales by setting up automations that trigger emails based on customer behavior with our Customer Journey Builder. Deliver personalized emails based on their buying behavior, survey responses, chat interactions, and support tickets to promote loyalty and growth.
Top features
Customization: With the help of the plugin, you can construct brand-consistent targeted landing pages, overlay popups, and integrated sign-up forms for use within your e-commerce platform.
Personalization: To increase conversions, Mailchimp’s user-made landing pages, popups, and sign-up forms are all personalised.
Segmentation: Based on their behaviour, users might be categorised into pertinent campaigns.
Integrations: WooCommerce and numerous other e-commerce systems are integrated by Mailchimp.
Pros and Cons
PROS
✅ Highly versatile: The list-building tool from Mailchimp is appropriate for independent contractors, start-ups, mobile apps, developers, and e-commerce companies.
✅ Award-winning support: The support staff at Mailchimp is accessible around-the-clock to help users with platform issues and questions.
✅ Free version: With their free plan, Mailchimp allows you to test out their essential features.
CONS
❌ Complicated interface: The interface of Mailchimp is not the most user-friendly and might be challenging to use.
❌ Limited reporting: Mailchimp’s reporting features are simplistic given its price point.
Pricing
Mailchimp’s pricing is tailored to the size of your contact list. Pricing for Mailchimp’s premium package starts at $279.29 per month. They also offer a free version with their most basic features.
Mailmunch
Mailmunch is a lead growth and email marketing service for bloggers, solopreneurs, startups, and enterprises. Convert your site visitors into quality leads and lifelong customers with our wide array of list-building tools. Get a better understanding of people who visit your website and the actions they perform using tags and advanced segmentation. Treat each contact like your most valued customer by using segments and tags to hyper-personalize your emails.
Top features
Optin forms and landing pages: Customising optin forms and landing pages with Mailmunch can help you add more subscribers to your lists.
Template library: Choose from a huge selection of landing page designs and free optin forms.
Imagery: Mailmunch offers users access to thousands of royalty-free pictures through integrations with Unsplash, Pexels, and Pixabay.
Pros and Cons
PROS
✅ Versatile: All sectors and verticals can use Mailmunch.
CONS
❌ Customization: Compared to the optin form builder, the landing page builder is more difficult to utilise.
Pricing
Access Mailmunch’s Premium marketing solution for $13.99 per month.
OptinMonster
OptinMonster is a leading self-service lead generation and CRO tool which helps companies grow their email and SMS lists. OptinMonster is the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster. OptinMonster can be installed on nearly every website platform on the internet, and we integrate with every major email marketing service. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website’s pages.
Top features
Templates: 400+ templates for optin forms are available.
Drag and drop builder: Anyone may build sign-up forms from scratch, regardless of coding knowledge.
OptinMonster University: To expand your database, have access to online courses, webinars, and printable cheat sheets.
Pros and Cons
PROS
✅ Variety of strategies: To assist users with growing their email and SMS lists, OptinMonster provides everything from geolocation targeting to gamified wheels.
CONS
❌ Learning curve: Customers have noted that there is a high learning curve to grasp how to use OptinMonster’s capabilities to their full potential.
Pricing
OptinMonster packages range from $9 to $49 per month.
Outgrow
Outgrow is a content creation tool that allows you to make contests, surveys, giveaways, and quizzes. Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots.
Top features
Chatbots: The chatbots from Outgrow make you accessible to visitors around-the-clock, assisting in the conversion of leads into paying clients.
Quizzes: Use Unsplash’s more than 1 million stock photos to develop visually appealing quizzes that promote participation and expand your email lists.
1000+ integrations: Outgrow interfaces with a huge number of different marketing solutions, like Mailchimp, Hubspot, and GetResponse.
Pros and Cons
PROS
✅ Quality of support: Outgrow has a very active, round-the-clock chat system and provides a tonne of assistance and direction during the onboarding process.
✅ Design: It is simple and entertaining to use due to the breadth and diversity of design tools accessible.
CONS
❌ Feature limitations: If you don’t upgrade to the business plan, you won’t have access to many of the best features.
Pricing
Outgrow plans range from $14 to $600 per month. Enterprise businesses will need to speak directly with Outgrow’s sales team for a quote.
Rafflecopter
Rafflecopter is a unique email list building tool that helps customers create contests and giveaways. Rafflecopter is the gold standard for giveaways, and has been a key part of successful campaigns for fortune 500 companies, agencies, high-flying startups, independent online sellers, blogs & more.
Top features
Giveaways: By hosting contests across blogs, social media, and websites, Rafflecopter enables businesses to grow their mailing lists.
Custom theme designs: Make your giveaway unique so that it stays true to your brand.
Pros and Cons
PROS
✅ Speed: With the pre-built capabilities of Rafflecopter, start your giveaway in a matter of minutes.
✅ No coding required: Rafflecopter is incredibly easy to use and setup, allowing any ecommerce brand to use it.
CONS
❌ Limited platform: You can only grow your email lists through giveaways using Rafflecopter.
Pricing
Rafflecopter packages range from $13 to $84 per month.
SignUpAnywhere
SignUpAnywhere is the flexible way to increase email and SMS lists and is used by businesses, organizations, restaurants, bars and charities. SignUpAnywhere takes the hassle out of collecting personal data. It works on iPads, Android tablets and all your other devices. It can work when you are offline, and your data can be downloaded as a simple spreadsheet. SignUpAnywhere allows you to keep a secure temporary record of your customers. Support contact tracing programs and help fight COVID-19. The system is a joy to use and set up only takes a few minutes.
Top features
Templates: SignUpAnywhere offers a wide range of templates, including ones for customer satisfaction surveys, product reviews, and email sign-ups.
Works without WiFi: Even when you’re offline, data from SignUpAnywhere forms syncs.
Pros and Cons
PROS
✅ Anytime cancellation: You have the option to end your subscription at any moment thanks to flexible pricing.
CONS
❌ No social proof: G2 doesn’t have any reviews, so it’s impossible to tell how satisfied people are with the product.
Pricing
SignUpAnywhere’s pricing ranges from free to $70 per month for their Corporate package.
Sleeknote
Made by marketers, for marketers, Sleeknote positions itself as more than your average pop-up builder. Sleeknote is made for marketers to get more leads and sales—without waiting for their design or development teams. Pick a template, customize as you need, and integrate with your other marketing tools. From popup design to targeting options, Sleeknote gives you the complete freedom you’ve always needed.
Top features
Reduce cart abandonment: When customers are about to leave the website with products in their cart, surface optin forms to them.
Gated content: Encourage sign-ups by including forms that allow users to access material in exchange for their email address or mobile number.
Integrations:More than 1200 tools are integrated with Sleeknote.
Pros and Cons
PROS
✅ Money back guarantee: If you don’t like any of Sleeknote’s plans after 30 days, you can get a refund.
CONS
❌ Tracking: Sleeknote Lite doesn’t track campaign performance.
Pricing
Sleeknote has five available packages ranging from €49 to €369 per month.
Thrive Themes
Thrive Leads is a list building tool that is designed primarily for integration with WordPress and WooCommerce. Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about. First and foremost, Thrive Leads is the list building solution that’s created by a team of people who are obsessed with conversion optimization. Using Thrive Leads is like having your very own list-building and conversion expert – baked right into a powerful piece of software.
Top features
Design: You can develop compelling designs that generate more leads with the drag and drop editor in Thrive Leads.
Advanced targeting: To your audience, display the messaging that is most pertinent.
A/B testing: To determine the most successful messaging, positioning, and design, test various lead forms.
Actionable insights: Analysis of the performance of your optin forms over time is offered by Thrive Leads.
Pros and Cons
PROS
✅ Multi-use: The Thrive Leads suite may be set up on as many as 5 distinct websites.
✅ 30-day money back guarantee: Within the first 30 days of joining up, Thrive Leads will issue a refund if you’re not satisfied.
CONS
❌ Platform limitations: Thrive Leads is not compatible with Shopify or any other services; it is only a WordPress plugin.
Pricing
Thrive Leads costs $299 per year or $149 per quarter depending on your billing preferences.
Trustmary
Trustmary leverages the power of social proof and customer testimonials to improve lead generation by embedding reviews into optin forms. To get leads, the website must immediately communicate that the business is reliable and trusted by peers. Authentic reviews on the website are the most efficient way to prove it. Trustmary is the most effective way to convert more sales by improving digital trust.
Top features
A/B testing: Compare various testimonials against one another to see which one generates the most leads for your email and SMS lists.
Triggering: Based on page URLs, acquisition source, UTM tags, devices, time, new vs. recurring visitors, and more, present lead generation forms to website visitors.
Templates: To ensure you get the most sign-ups, Trustmary’s optin forms have already undergone testing and optimisation.
Pros and Cons
PROS
✅ Multi-purpose: Allows you to concurrently gather subscriptions and consumer reviews.
CONS
❌ Limited forms: Other list creation software offer a wider selection of optin forms than Trustmary does.
Pricing
TrustMary’s Solo package is totally free, and they have three more packages ranging from $19 to $59 per month.
Typeform
Typeform is a web-based platform you can use to create anything from surveys to apps, without needing to write a single line of code. Typeform helps brands treat people like people with thoughtfully-designed tools that turn digital interactions into lasting personal connections. Because what do customers, prospects, users, leads, recruits, and employees (the list goes on) all have in common? They’re all people. And people are essential to growth.
Top features
Quizzes and surveys: By asking users to respond to questions on anything connected to your product, Typeform gathers leads.
Adaptable questions: A follow-up question changes depending on the prior response.
Slack integration: When a new lead submits the form, your coworkers are informed right away.
Pros and Cons
PROS
✅ User friendly: The platform is sturdy and well-designed.
CONS
❌ Customer support: The support staff at Typeform occasionally responds slowly.
Pricing
Typeform packages range from $25 to $83 per month. You’ll need to contact their sales team for pricing information on their enterprise plan.
VoilaNorbert
VoilaNorbert is an email finding tool – all you need is your prospect’s name and the company URL to find an email address. Norbert is an intelligent lead generation tool that can find anyone’s corporate email address and enrich it with data that drives conversion. Voila Norbert is great for getting the email addresses you need. It’s also easy to use: you just type in the name, last name, domain and get the email address.
Top features
Fewer bounces: To make sure you’re focusing on the proper individuals, VoilaNorbert’s 8-step verification procedure excludes email addresses from your list.
Better sender score: Make sure emails get in the main inbox to raise your sender rating.
Increased deliverability: Enhancing your sender reputation will boost the likelihood that emails will reach the intended inbox.
Pros and Cons
PROS
✅ Reliability: VoilaNorbert has a 98% deliverability score.
CONS
❌ Free trial: Before you may use the free version, you are only allowed to collect 50 leads.
Pricing
VoilaNorbert pricing starts at $49 per month for their Valet package and rises to $499 per month for Counselor.
Yieldify
Yieldify is a completely managed customization technology that assists e-commerce companies in increasing revenue by attracting customers with tailored experiences. You may expand your email and SMS lists with the help of their highly rated lead generation functionality. Get the data on your audience behavior, engage the right customers with personalized experiences and increase your ecommerce revenue.
Top features
Fully managed service: The service staff at Yieldify will take care of your list-building strategy for you if you choose a fully managed solution. A specialised account manager, as well as a group of graphic designers, technical engineers, and quality assurance specialists, will provide you with professional support. Together, they’ll aid in developing your strategy, setting up and managing campaigns, and improving results.
Custom, on-brand forms: On mobile, desktop, and tablet platforms, Yieldify’s graphic design team will generate forms for you with personalised language and creative that adheres to your brand rules. To collect visitor information like gender, preferred items, or clothing size, you may also add custom components to your forms, such as free text boxes, radio buttons, and dropdown menus.
Audience segmentation: By establishing unique combinations of targeting and triggering rules, audience segmentation feature in Yieldify enables you to communicate with various client groups. You may therefore target your list-building initiatives with the most individualised messaging at the right customers at the right time.
They use a wide range of targeting and triggering criteria, such as segmenting users into new and returning visitors, referral URLs, session numbers, and time on page.
A/B and A/B/n testing: You can compare up to five different list-building forms at once with Yieldify’s A/B and A/B/n testing engine. As a result, you can quickly decide on the optin messaging, design, placement, and incentive that will generate the most sign-ups.
Integrations: All significant email service providers (ESPs) and SMS providers are integrated by Yieldify, ensuring that your leads are stored in your database. Additionally, they offer sophisticated integration with Klaviyo.
Pros and Cons
PROS
✅ Count on expert service: In the lead capture and personalization sector, Yieldify’s support staff is unmatched. To discover what their customers are saying, read their G2 reviews.
✅ Capture 20% more leads: With their layered lead capturing functionality compared to a conventional lead capture strategy, you can often create 20%+ more leads.
✅ Run personalized campaigns: By leveraging segmentation to modify your optin forms to different stages in your customer journeys, you can enhance user experience and maximise sign-ups.
✅ Gather comprehensive data analytics: With Yieldify’s in-depth campaign reporting and customer journey reports (also known as Sunburst charts), you may gain profound insights into the behaviour of your customers.
✅ No developers needed: You may launch your first list building testing within 14 days using their simple-to-integrate tag and no-code campaigns – no developers are needed.
CONS
❌ Not an ESP or SMS provider: Yieldify allows you to collect phone numbers and emails, but you cannot use their platform to deliver SMS or email marketing.
Pricing
Speak to Yieldify’s sales team for more information.
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