Promoting Your Book Through Local Bookstores

Book lovers adore their neighbourhood bookstores. And since they are your intended audience, you should present there to expand your fan base! Here’s how to show up at the neighbourhood bookstore.

Cater to your Audience

You’ve scheduled a performance! You must now prepare your performance and give your readers what they want.

Here’s what book clubs want in a live appearance

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• An entertaining or thought provoking presentation of your book
• Live reading or a few short stories
• Live Q&As about you and your book
• Book signings
• Free books (or codes for free ebooks!)

Making multiple live appearances will increase your fan base and encourage others to talk about your book naturally. One of the most successful (and cost-free) methods of book promotion is this.

Schedule an Appearance

Local bookshops are more than happy to showcase visitors that will draw their readers to the store because book clubs love to meet new authors. All it takes to make it work is for you to schedule an appearance.

Here’s how you can pitch to local bookstores:

• Google several bookstores around your area
• Find their contact email
• Craft your pitch by including what your book is and why it will benefit the local bookstore

Make as many local bookshop pitches as you can. Once more, you can begin locally, like at the library, and move up. This will undoubtedly entice larger bookshops to reserve your time as soon as possible.