Promoting Your Book Through Radio and Podcast Interviews

Podcast and radio programmes are excellent ways to share your voice with potential readers. It’s well worth the effort to be heard on both platforms given that podcasts are rapidly gaining popularity and that over 90% of Americans listen to the radio.

Local podcasts and radio programmes are constantly looking for fresh material to share with their listeners. They also cherish their neighbourhood and would give residents priority over outsiders. A benefit of your pitch will be mentioning your locality, especially if you mention the locations of your upcoming book signings at neighbourhood book stores.

Finding a show with a very particular topic pertinent to the readership of your book will be simpler to get on first than a gigantic, immensely popular show if you can’t find one locally. Starting small will make booking easier, and you can utilise that first gig to secure bookings on bigger events later on. Here are some pointers for performing brilliantly on-air after you’ve secured your first interviews.

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Prepare a List of Questions

It’s perfectly acceptable to provide your own list of questions for the host.

Here are some simple questions to offer:

• What made you write this book?
• How’d you come up with the book title?
• What kind of person would love to get their hands on this book? (this is an EXCELLENT question, especially if you know their audience well)

Busy radio hosts and producers will appreciate the extra effort and may even work from your list of questions.

Be Enthusiastic

Even though the audience can’t see you on the radio, they can hear and feel your energy.

Pique your listeners’ interest by doing the following:

• Always smile so you speak in a happier tone
• Make sure to sit up straight
• Walk around when talking (if possible with your mic setup)
• Aim to add 10% more energy to your conversation than normal

By acting energized and engaged, the listeners will feed off your vibrant energy and will further enjoy your guest appearance.

Make the Host’s Job Easy

If your host hasn’t read your book, don’t be disheartened. It occurs more frequently than you may imagine given the hectic schedules.

Your goal is to make your host appear intelligent. Describe your novel to them; don’t test them.

By educating them on your topic, you can make their work easier. By imparting your knowledge to the audience, you’ll establish a stronger rapport.