What Is a Book Launch Content Calendar?

Every day, Amazon publishes at least 1,670 new Kindle ebooks. More than one book every minute, in that case! That is obviously a lot of competition. You need to do more than just publish your book if you want it to be distinctive. You must spread the message.

The launch of your book is the most important time to do that. It takes more work than many authors realise to get ready for a book launch. To do it well, months of planning may be required. However, that preparation is well worth your time if you want to achieve a critical mass within your target audience and spread the news about your book.

The creation of a book launch content calendar, however, is one of the most crucial things you can do to be ready for your book launch. This will help you remain on schedule to make the most of your marketing efforts.

RELATED STORIES

Top 10 Ideas to Promote Your New Book on Social Media

March 25, 2023

23.9k

How to Boost Book Sales When You’re a New Author?

March 25, 2023

33.1k

How to Sell the First 50 Copies of your New Book

January 27, 2023

27.2k

A content schedule for a book launch lists the content you want to deliver or publish for your audience. Your initial thought might be, “I’m not Kim Kardashian,” if you’re like most authors. There isn’t nobody watching me. But it isn’t at all the case.

Anyone you can immediately contact to tell them about your book is part of your audience. This includes:

• Your friends and family.
• Your email list.
• Your LinkedIn connections.
• Your followers on other social media.

There will be three tiers for these folks. Your closest ties are in Tier 1, your acquaintances or occasional supporters are in Tier 2, and your weakest connections are in Tier 3.

Your book launch content calendar outlines how you’ll reach out to each of these tiers (and when). It should begin two months before your launch and go on for an additional two to three months after.