8 Free Ways to Market and Promote Your Art Online

Many artists are reducing their spending for art promotion in this difficult market. Nevertheless, the time has come to make the most of the free marketing options and innovative strategies for advertising your art online.

I mean free when I say creative. Yes, there are many free ways to market yourself and your art business, and nowadays, it’s more crucial than ever for artists to take advantage of their knowledge. The following techniques are time-consuming even though they are free. But if these strategies are applied seriously, they can be enjoyable and profitable in the long run.

1. Join a Social Media Network

The quickest approach to establish your name recognition and that of your art business is through social media platforms like Facebook and Twitter. A great brand is priceless and conveys trust to potential clients, competitors, and business partners. Social networking is not a fad, I can promise you of that. It represents a major change in how we communicate. The rules of the market are shifting as a result of social media.

RELATED STORIES

Here Are 8 AI Tools That Will Blow Your Mind As a Creator

March 28, 2023

21.1k

A Conversation with Katelyn Groombridge, a Book Cover Designer and Illustrator

March 20, 2023

26.4k

A Conversation with Juan Pitluk, a Digital Sculptor and Animator

February 21, 2023

16.5k

Although being an artist is a solitary profession, social networking makes you less alone! Get immediate feedback on your most recent painting, attract thousands of website visitors to your blog, solicit art criticism, get inspiration, or try to sell a painting via Facebook. The possibilities are essentially limitless.

2. Create Your Own Videos

Did you know that YouTube ranks second in search results, just behind Google? Another fantastic way to share content online is through videos. You don’t have to be the next James Cameron to make a fun video that gets lots of views and drives more people to your website or blog.

A great change from the typical blog article is a video. Your video can be easily uploaded to YouTube and then embedded on your website. With all the traffic YouTube already receives, your website will gain from it.

Create videos with your audience in mind. Show others how to perfect a particular technique, for instance, if you are a watercolour painter. Visit my video page for more ideas on how to use videos on your website, and check How Artists Can Use YouTube Video to Improve Marketing for some additional advice on producing quality art films.

3. Start a Blog

Starting a blog has numerous advantages for you as an artist. It’s a fantastic opportunity to market your unique brand, sell your artwork, and provide customer service. Your blog is the best way to get in touch with potential customers. Many of you probably already have a website with details about your artwork, prices, contact information, and perhaps one or two fantastic videos.

However, it’s possible that nobody is going to your website since they are unaware that it even exists! Starting a blog is the simplest way for visitors to find your website. Write about issues that are important to artists or things that someone looking for an artist online. Making your blog about them, not about you, is the key.

4. Join and Participate on Online Forums

Join your preferred online art communities by signing up for the forums of your choice. Many forums and Q&A websites exist. Simply look for the ones that correspond to your area of expertise. This is yet another excellent technique to establish your expertise and increase website traffic. Why not let you be the source of information that people turn to when they need it online?

5. Submit Your Blog Posts to Article Directories

Websites called article directories let users submit their articles based on a certain niche for free. Similar to the other techniques described above, posting your post to article directories builds your authority as a subject matter expert in the art world, which will encourage visitors to return to your website. Some of the biggest and most reputable online article directories include Squidoo, eHow, and Ezine Articles.

6. Guest Post on Other Blogs

In addition to increasing traffic to your own website, guest writing on other blogs is a fantastic method to reach new audiences and promote your art. Look for other artists that have blogs and ask them if you may contribute a guest post. Offer to give a motivational tale, a tutorial, or a useful art tip.

A short bio and a link back to your website or blog will be included in your guest post. The majority of blog owners welcome guest postings because they raise the blog’s value. And by doing this, you’ll encourage visitors to return to your website, which may eventually result in purchases. This also adds to your credibility as an artist and an expert in your field.

7. Make Comments on Other Art Blogs

Another excellent technique to create a network is to leave comments on blogs that are in your own art area or even blogs you like. Once more, this will increase visitors to your own blog. The likelihood that your comment on another blog will be answered is high, and these appreciative bloggers will eventually visit and leave a comment on your blog.

Simply keep up with the most popular blogs and make sure to post an insightful remark that is worth reading and discussing. You can frequently include links to your own website in comments. One suggestion is to provide a backlink to a pertinent blog post. This will aid in grabbing the interest of additional readers.

8. Publish Free eBooks

Why not put your expertise to use by writing free eBooks on subjects relevant to artists and aspirants? Another excellent chance for marketing exists here. The amount of individuals who will read your eBooks increases tremendously if you make them free to download. Online, free eBooks have taken off like wildfire.

Remember that your objective here is to increase public knowledge of your art and your art business, not to earn a few dollars. Make sure to put the name of your company and contact details in the eBook so readers will remember where it came from.