What does ChatGPT do for the future of marketing?

ChatGPT describes itself as : “ChatGPT (Generative Pre-trained Transformer) is a large language model developed by OpenAI. It is trained on a massive dataset of text from the internet and is able to generate human-like text by using deep learning techniques.”

Pretty awesome, right?

ChatGPT, which debuted at the end of November 2022, has gained popularity, particularly among marketing professionals on LinkedIn. Although there are conflicting feelings concerning this tool, the perspectives are powerful. Others see it as an additional tool they can use to provide an even better service, while some think it will eliminate the need for marketing altogether.

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So, ChatGPT: friend or foe for marketers? Here are our opinions.

AI will help give customers a better, personalised experience

The time when customers had to wait on hold before speaking to a customer support agent is long gone. Customers will be able to obtain prompt, human-like responses to their inquiries by using chatbots with ChatGPT, improving their experience and leaving them satisfied. These interactions can be offered round-the-clock and through all of your marketing channels, enabling you to assist your clients on any platform they choose to interact with your company on.

Mediocre marketers will need to level up to survive

Should marketers consider ChatGPT to be a threat? Not if they have original minds. While many fear that ChatGPT will harm the marketing sector, the likelihood is that it will have the opposite effect.

The gap between the commonplace and remarkable will widen. The talents that make poor marketers uniquely human will have to be embraced in order for them to ensure that they become irreplaceable.

There will be more jobs requiring AI abilities as more companies and agencies use these types of tools. Marketers should future-proof their careers by embracing it and become experts in briefing, extracting, and using what ChatGPT spits forth.

This powerful AI will make us more efficient

Time is money, and efficiency saves time. ChatGPT will probably be used by marketing agencies to scale up and improve the effectiveness of their research, briefing, teaching, and writing processes. You cannot dispute how time-consuming it may be to comb through search results and attempt to get the information you need, even though Google has been the poster child of the information era.

Brands will need to imitate humans

By providing everyone with access to an assistant who can quickly create insightful blog posts, ChatGPT levels the playing field. What’s the issue with that? Because of the abundance of duplicate content on the web, organisations who want to stand out will not be able to rely on ChatGPT for content marketing success. Because ChatGPT will never be human, they’ll need to humanise their material.

Businesses must concentrate on creating opinion pieces, telling tales, adopting video material, and anything else that will help them stand out amid a sea of very identical, very boring AI-generated content if they want visitors to skip the search engine or AI and go right to their website.

Before fully committing to ChatGPT, there are still a few things that companies and marketers should be aware of. The tool can only deliver material it has been trained on, can’t provide references to facts, and has a history of responding with false but plausible-sounding stuff. Even the CEO of Open AI, Sam Altman, recently stated on Twitter that it was a mistake to rely on it for anything significant at the moment. The areas of sturdiness and sincerity require a lot of work.

Google has also amended its Webmaster Guidelines, saying that if it discovers a website is providing automatically generated material “without consideration for quality or user experience,” it may be penalised.

Whatever your opinion is, you can’t deny that AI will change the future of marketing forever. So when it comes to ChatGPT, I say, if you can’t beat ‘em, join ‘em.